Dell Computers Case Study Example | Topics and Well Written Essays - 4250 words

Dell Computers - Case Study Example According to Technical Business Research (TBR) Quarter 2, 2007 Corporate IT Buying Behavior & Customer Satisfaction Study: x86-based Servers, Dell rank first in customer satisfaction for standards based servers, beating even HP and IBM. According to TBR, "Dell's overall weighted score improved 1.1 percent sequentially, while HP and IBM declined by 1.5 and 0.8 percent, respectively. Dell was the only systems provider to show an improvement in TBR's latest study, with customer satisfaction scores increasing in eight of the nine attributes measured, including server management, phone support, delivery time, value and ease of doing business." (Dell Named No. 1 in Server Customer Satisfaction 2007). Literature Review Customer contentment and Dell: Customers are the ultimate judges and creators of success or failure of a company. They are the veritable force behind flourishing enterprises. In the area of selling computer and related products, they exert importance in areas of quality and service of product lines. Dell is a company which produces good quality products for millions of customers all over the world. In the words of the founder of Dell, Michael Dell - "Our business is about technology, yes. But it's also about operations and customer relationships." (Michael Dell quotes 2009). From the beginning he had a bright view about the customers' needs. He kept the price of the products to an affordable range and started giving choices to select the product parts of their interest. Customer contentment is always related to the quality of the product and the affordability. In case of consumer electronic goods, especially in computer and related products, support and after-sales service is of huge importance. It is indeed a challenging... This paper describes the history of creating the Dell computer and the use of it in UK. First and foremost, â€Å"Dell was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, we could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.† Michael started his company when he was a student in University of Texas at Austin with a capital of $1,000. At that time he named his Company as PC’s Limited. He dropped out of school in order to concentrate fulltime on his business. During 1985, his company developed a personal computer with its own design. It was termed as Turbo PC and it was sold for less than $800.The company started providing custom assembled ordered units on the customers’ selection with lower prices than of the other branded PCs. Dell, Inc. has a strong market share in UK.. All the ranges of their products are sold in the UK market. Main products sold in UK are PCs, Laptops, Servers, Network Equipments and other peripheral devices. From the starting of Dell in UK, it gave wide publicity to its products in media. Affordability is the leading aspect it implements in marketing. All the customers are well educated and hence, the technical details are mentioned in the classifieds. As UK is a developed country, the customers have special interests in high end technology and design. As the time goes, the customers’ attention goes more towards the quality and performance, rather than its price.